Question: How Do I Find My Media Contacts?

What is a media release and why do Prps use it?

Exposure Awareness and Branding A media release is an excellent tool to help create awareness.

When used in conjunction with a strategic social media approach, your release can reach a larger, more engaged audience by attracting the attention of a journalist, blogger or media outlet..

How do I find a reporter?

Finding relevant reporters that cover your beatMedia database. … Social Media. … Using Google News to find media outlets. … Backlink checkers and other SEO tools. … Media Database. … Email finder tools. … Look them up on social media. … Check on the website of the media outlet or give them a call.

What is a media contact?

Overview. The Media Contacts Database is a PR tool that is used by PR professionals to pitch stories on a particular topic, product, or company to a specific group of journalists. These journalists would then write or speak about the particular topic in a relevant issue or episode of their shows.

How do I get a media list?

Here are some tips to help create an excellent media list.Assess your target audience. The first thing you need to decide when creating your media list is who your target audience is and how best to reach them.Research media outlets. … Find the right contact. … Organise your information. … Update your list. … About the author.

What is a media personality?

A media personality is someone with a prominent or celebrity profile and commands some degree of public fascination and influence in day-to-day media.

How do I email a journalist?

Let’s take a look at some specific things to remember when emailing a journalist.Get Straight to the Point. … Being Relevant is Important. … Personalize Your Email. … Don’t Get Lost in the Clutter. … Stay Away From Attachments. … Follow Up, But Avoid Being Pushy.

What is PR outreach?

PR outreach is the process of promoting (pitching) information about your products and services to journalists, bloggers and people with influence in your industry, with the purpose of getting press coverage, brand mentions and extra exposure for your business.

How do journalists find stories?

Here are FIVE easy ways to find a story, either a feature story or news story.1) IT’S YOU! Are YOU interested? … 2) FRIENDS. Talk to your friends for a journalism story. … 3) SOCIAL NETWORKS. The advent of digital media has completely changed journalism. … 4) LOCAL NEWSPAPERS. … 5) WEBSITE SEARCHES.

How do I create a media contact list?

Here’s a 3 step process to building that perfect media list:Step 1: Find Your Audience. … Step 2: Research Relevant Journalists. … Step 3: Make Your List of Target Journalists. … Tactic 1: Use Quora. … Tactic 2: Use Compliments. … Tactic 3: Share Relevant Content.

How do I contact a reporter?

How to contact a journalist: Media relations 101Be proactive when it comes to finding journalists to pitch. … Take the time to personalize your message. … Follow up after an appropriate amount of time passes (But don’t be pushy) … Put the phone down. … Thank the reporter by sharing their story after it goes live.

How do I find a reporter’s email address?

How to find a journalist’s email addressCheck the top and bottom of the article page, keeping an eye out for italics. … See if the writer has a bio page on the publication’s site. … Find their twitter account. … Go to the personal website. … Scour other social media. … Google them. … Figure out the email pattern. … Guess intelligently.

What is a media example?

An example of media are materials used in the fine arts such as paint and clay. An example of media is The New Yorker magazine. … An example of media are newspapers, television, radio, printed matter, Internet information and advertising.

What is press release definition?

A press release is a written document prepared for the media – also called the press – that announces something newsworthy.

How do you ask a reporter to cover your story?

10 Tips to Get a Reporter to Cover Your StoryWrite an attention grabbing headline. … Use correct grammar and spelling. … Send the press release directly to the recipient. … Keep your pitch short and to the point. … Include the who, what, where, when, how and why of your story. … If you are representing a company, try not to be too self- serving.More items…•